Archives for October 2018

October 25, 2018 - No Comments!

Meet the new interns! Introducing the Swansea SoM Growth Team…

The Paperclip family continues to grow with this year's intake of marketing interns

Much like our fabulous interns from years gone by, students attending Business Management, Enterprise and Marketing courses will working closely with the team at Paperclip HQ to grow the Swansea University School of Management marketplace platform.

The interns will be working on promoting the marketplace at enterprise events, promo days and at other key dates on campus. Not only will our interns be working on growing the user base within the School of Management community, but will be assisting in other aspects of product development.

This year, our interns will also be dedicating time to product testing and generating user feedback. The team will be engaging with Swansea University students directly, researching what items, groups and new features students want to see more of.

interns, swansea, paperclip, buy

New intern Sam and Marketing Officer Justin pose at Paperclip HQ

Justin, our new Marketing Officer, joined the Paperclip team on a full-time basis last month after working on a similar project for Paperclip at the same uni.  Justin will be leading the SoM Growth Team this year, commenting "It's great to have our new recruits from Swansea on board. I had some great years at Swansea Uni, both studying and growing the Paperclip community. It is rare for a faculty to give us so many opportunities to spread the word about the marketplace and I'm sure our new team will make the most of them. I am looking forward to hearing the user feedback and any bright ideas our new interns may have themselves."

Laurence, CMO added, "I am delighted to welcome our newest cohort of interns to the Paperclip family. We are fortunate enough to be working with some great young minds and I am exciting to get their thoughts on the platform and how we can grow the community at Swansea University."

In other news...

Paperclip can announce that we are powering the official marketplace for Royal Holloway University London students. The team will be adding cool new features and offers to the platform over the coming weeks. Stay tuned for more...

Interested in joining the Paperclip team? Get in touch here.

Published by: Paperclip HQ in News

October 10, 2018 - No Comments!

Launching the Southampton University SU marketplace

The Paperclip team were lucky enough to spend last weekend on the south coast for the launch of the University of Southampton SU marketplace.

A total of 23,000 students are currently enrolled at the Russell Group university, which has campuses in Southampton, Winchester and now Malaysia. Recognised at home and abroad, the university has a great reputation and is listed in the top 20 UK universities in both The Complete University Guide and The Times Good University Guide 2019.

Paperclip began speaking with the team at the University of Southampton Students' Union, or 'SUSU', back in April of this year. Much like our initial discussions with the SUs at Brunel, King's College London and Keele, we pitched the idea of bespoke, sustainable marketplace which would allow students to buy, sell and swap everything they need for university. A marketplace which allows students to both save and make money.

After travelling down to Hampshire to meet the SUSU team, we pushed ahead with a test site. A few days later, the official SUSU marketplace was live.

Marketing the marketplace

Once work on the marketplace had been completed, the Paperclip Marketing Team began collaborating with the Design Team to create an effective print and digital campaign to help familiarise Southampton students with their new marketplace.

We also began recruiting a team of SUSU Student Brand Ambassadors to spread word of the new marketplace across campus, starting at our launch at the Southampton Fresher's Fayre.

With our squad assembled, we headed to the packed Highfield Campus and began reaching out to the Southampton student community.

southampton, uni, susu, paperclip

The Paperclip Ambassadors (L-R) Raphaella, Ella, Phoebe and Amy at the launch

From start to finish our Ambassadors worked tirelessly promoting the platform. Their efforts were certainly not in vain with almost a 1,000 University of Southampton students signing up to the marketplace on the day.

Speaking after the event, Pip Doherty, Deputy Director of Union Services at Southampton University Students Union said "The team at SUSU are pleased to be partnering with Paperclip and we are delighted the launch of the marketplace went well."

The team at Paperclip HQ are looking forward to growing the SUSU marketplace community further and adding great new member benefits over the coming weeks.

Does your university need it's own student marketplace? Get in touch.

Published by: Paperclip HQ in Uncategorized

October 4, 2018 - No Comments!

Paperclip go green at Keele SU

Earlier this year, our team got in touch with a representative from Keele University's SU to discuss launching their very own student marketplace and running a campaign to onboard students for the 2018/19 academic year.

Keele University is small, rural campus university in Staffordshire. The university has a beautiful 615-acre campus with woodland, grassland, lakes and a Sustainability Hub on site.

The university is famed for it's natural and environmental science courses and recently hit the headlines by launching Europe's first smart energy lab facility.

The University runs the 'Green Keele' project which strives to "embed sustainability across all activities, spanning research, education, business processes, campus and community, as well as external engagement with partners and business." The Keele Students’ Union has also successfully achieved the highest score of ‘Excellent’ under the NUS Green Impact scheme, showing the SU team’s commitment to sustainability.

Going green with Paperclip

After explaining how Paperclip second-hand marketplaces can help not only with students money but also with sustainability and tackling waste, the team at Keele SU gave us the green light to create a test marketplace.

After a few late nights, our Development Team had a bespoke site ready for testing in time for a September 2018 launch.

The Paperclip Marketing Team then devised a plan to onboard students throughout the university's Fresher's Week using digital, print and Student Brand Ambassadors to get the word out.

We launched the marketplace at the Fresher's Fair and by the end of the day, over 600 eager students had signed-up to the new platform.

Keele, marketplace, SU, Paperclip

Our Brand Ambassadors Rhianne and Sophie at the marketplace launch

Paperclip CMO Laurence added "We love working with Keele SU! Their commitment to sustainability is inspiring. It's great that the university marketplace platform will be part of their strategy going forward. With a strong trading community, less students will be buying first-hand and fewer item will end up in landfill. Everyone is a winner."

Our new Keele Student Brand Ambassador Wikitoria said "Everybody we speak to is really enthusiastic. We take sustainability seriously and of course, students are always looking to save money wherever they can. I am really looking forward to helping grow the marketplace's user base with our promo campaign and let students know about the cool offers you can access just by signing up."

More to come...

The Development Team will be adding exciting new features to the marketplace over the coming months and users will be able to access exclusive student discounts and more...

Does your university need a Paperclip marketplace? Get in touch here.

Published by: Paperclip HQ in News