Our friends at Resooma began life back in 2016 with a clear mission: to solve the problem with finding quality student housing. Feedback from UK students suggested that those studying at university were running into the same old issues when attempting to secure housing and it negatively impacting their overall student experience.
Prior Resooma's (formerly University Cribs) launch, students in the UK were using a combination of online and offline processes to secure housing. Students were trawling a myriad letting websites before phoning up to arrange viewings. There were further issues organising a convenient time for numerous potential house/flatmates, with conflicting university and work schedules, to attend. This would then often involve secondary viewings and further meetings. Both students and letting agent were finding the process both uneconomical and time consuming.
The Resooma team found opportunity to create smoother journey for student customers by putting the entire process online. This means working with letting agents as a trusted third party to give students as much information on their potential halls of residence, student house or flat.
The Resooma team began looking at different technologies, such as VR, to improve the student letting journey. Drawing on a background working in student events, promotion and marketing, the Resooma team were able to build an active presence in over 30 cities across the UK within their first year.
Resooma then isolated further issues with the student letting experience. Once students had moved in to their new accommodation, they were often finding themselves waiting weeks for broadband installation as well as confusion over utility bill liabilities. The team then launched Resooma bills, a platform giving students more control over their utilities and merging rent and bills together. This gives students the option to be responsible for their own outgoings, skirting the issues around chasing other housemates for outstanding bills and helping students avoid any nasty blips on their credit scores.
With it's office located only a few minutes walk from our Cardiff HQ, it only made sense for us to collaborate and explore some exciting possibilities of how we can add value to both our platforms.
Speaking about the new partnership, Paperclip CMO Laurence said "We are excited to partnering with one of the UK's most exciting student brands. The Development team are keen to integrate Resooma services to our platforms and to give students even more value from their campus marketplace."
Resooma CEO Jack Jenkins added "Resooma are always looking to partner with the leading companies in the student space and the Paperclip marketplace is an amazing solution for our combined audiences. There are a number of exciting opportunities we anticipate emerging from this partnership and we can't wait to see it grow"
Though in it's early stages, over Summer we will announcing how Resooma and Paperclip will be working together to both grow and improve our platforms by giving students more of what they want.
Published by: Paperclip HQ in Uncategorized