Archives for October 2019

October 31, 2019 - No Comments!

Paperclip join the Rebellion!

Paperclip are delighted to announce our new partnership with online retailer Rebellious Fashion, providing our student users with yet another exclusive discount!

On top of the generous reductions on the Rebellious Fashion website, our university marketplace users can now access an extra 12% off all online purchases.

Our journey with Rebellious

Rebellious Fashion started many years ago as a humble market stall in Merseyside. After making the bold decision to concentrate solely on the online side of their business, Rebellious achieved explosive growth of 900% last year alone.

A trailblazer in the UK's fast-fashion industry, the Rebellious team works with dozens of Instagram influencers to spread the good word about their collections. This has garnered an enormous following on social media, celebrity endorsements and a huge growth in both sales and brand recognition.

New on the Rebellious estore

After the success of our summer deals and discounts campaign, Rebellious reached out to us with an exclusive offer for our university marketplace users. After some great feedback from our Brand Ambassador team, we decided to open the offer up to all student users on all our campus marketplaces!

Speaking about the new partnership, Amy from the Rebellious eCommerce team said "Rebellious Fashion pride ourselves on offering the latest trends at affordable prices. Known for our wide variety of styles and cutting edge designs, our customers love us for our amazing going-out looks and our ability to provide a great fashion experience. We're pleased to have partnered with Paperclip to give their users an extra 12% off everything with our exclusive offer."

Paperclip CMO Laurence added "We are thrilled to be partnering with Rebellious. I first become familiar with the brand earlier this year when they were featured in Business Cloud. It's great to see a homegrown business making the most of Instagram and other social media platforms to connect with their users. As a considerable portion of Rebellious' customer base are students, we couldn't wait to strike up an official partnership and give our users even more of what they want!

To access the discount, our uni marketplace users just need to enter PAPERCLIP12 at checkout. T's & C's apply: offer excludes beauty and accessories.

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Published by: Paperclip HQ in News

October 7, 2019 - No Comments!

Paperclip hit up #Freshers2019

It's that time of year again...

It seems like only yesterday that the team at HQ were packing their bags for our very first Fresher's event last year at Brunel Union.

After a busy summer of marketing meetings, presentations, design briefs and Brand Ambassador interviews; our new promo teams were assembled and Paperclip was finally ready for Freshers' 2019.

Not to break with tradition - we started this year's tour at Brunel University in Uxbridge. Armed with our new banners, t-shirts, interactive games and a whole host of new deals and discounts for students, we began Operation: Freshers.

Despite Brunel being one of the smaller universities we service, the Freshers' Fayre was bustling. Within minutes of the doors being opened, hundreds of new students signing up to their very own campus marketplace and entering our exclusive Ticketmaster competition.

Paperclip, Freshers, Brunel
Becky, Kiera and new recruit Ayesha at the Brunel Freshers' Fayre

We continued our tour with stops at Cardiff Metropolitan, Aberystwyth and Exeter Guild of Students before descending on the capital to promote our uni marketplaces to over 50,000 students!

London calling...

After attending two more busy Freshers' events at Queen Mary and Royal Holloway, our team headed to south of the river to launch the Greenwich SU marketplace!

A last minute addition to the tour, the team back at HQ worked tirelessly to ensure that the new marketplace was ready for a September launch. With students now able to claim exclusive deals and discounts at Amazon, Brushbox and more, it wasn't long until we had Greenwich students signing up in their hundreds.

This section of the tour ended with stops at old favourites UCL and King's College London - our very first university marketplaces!

The show must go on...

Despite some horse voices and a few casualties from the dreaded Freshers' flu, our team marched on to more busy Freshers' events at Keele, Surrey, Sheffield and Liverpool John Moors University.

The team also enjoyed two successful Fridays on the south coast, starting with our most recent acquisition, Solent SU. Full to capacity, the Solent Fresher's Fayre provided us with an excellent opportunity for us to launch their new marketplace and familiarise students with the new platform.

freshers, paperclip, solent
Our new Solent Brand Ambassador team (l-r): Dani, Nicola and Sarah

The team at Solent SU opted to merge their marketplace with the existing SUSU market; the Paperclip platform serving students their neighbours at Southampton University. This gives users access to items for sale at both universities whilst still giving them all the benefits they would enjoy otherwise.

Over the course of the two days, thousands of new students signed up to their respective platforms and our new users began buying, selling and swapping straight away!

Our tour hasn't stopped just yet. This week our COO Alan will be heading to the prestigious Cambridge University for the re-launch of the CUSU marketplace. Make sure you follow @PaperclipHQ on Twitter for all the updates on the big day.

We're still crowdfunding!

As you may have seen already - Paperclip is now funded! However, we are still live on Seedrs for another week so there's still time to be a part of one the UK's leading startups!

Approved by Seedrs. Capital at risk.

Published by: Paperclip HQ in News, Perspective