Archives for August 2021

August 20, 2021 - No Comments!

Our top five selling tips

How to stand out and sell fast...

Perhaps you saw Richard Branson in space and thought, 'that should be me!' Or maybe you got inspired by last night's episode of Dragon's Den. Maybe you had a nightmare that Alan Sugar was pointing his notorious finger at you and it’s filled you with motivation wanting to prove him wrong...

In any case, you’re looking to unleash the entrepreneur inside by starting selling second-hand stuff online. With the gig economy continuing to grow, it’s proved that everyone can make a full time living with opportunities online.

You may just be looking to declutter. In which case the money is just a bonus! Not to mention the environmental benefit. Less new things = less waste. Less waste = a happy Mother Nature.

Already an experienced online seller? Great! These tips will help take your operation to the next level...

The best place to sell second-hand goods are online marketplaces. They offer easy access to thousands of customers and a very low barrier to entry.
But how do you make sure you’re not wasting your time? How do you stand out to make sure your items fly off the shelves? Or, more importantly, out of your wardrobe?

We put together our top 5 tips for selling second-hand stuff online. Nail all of these and you’ll be halfway to Jeff Bezos. Seriously though, ticking all these off will make a big difference in your sales speed and volume. Let’s gooo!

1. Great photos go a long way

It may seem obvious, but this is the most common fault we see with listings. The pictures you choose can make or break your listing. Bright, eye-catching photos make your item much more appealing to buyers, even if it’s been used.

Check out this example we made with an Oculus. Which photo do you think will get more clicks and, ultimately, sell faster? The one on the right.
Use natural light from a window and organise your item so it looks neat. If you can, add something interesting in the background like a plant to make it stand out. Don’t overcomplicate it though. Make sure the surrounding environment looks clean and sanitary - think of the type of place you would prefer to buy from.

Keep it light and bright!

We don’t recommend highly editing your photos with filters as it can distract from the listing. It can also make your item appear differently from how it looks in person - which can only lead to one thing. Unhappy customers. Not what we’re looking for.

That being said, a few tweaks can go a long way. Use your phone’s editing options or download an app if you want to get fancy. In this case, we increased the exposure, brilliance, and highlights slightly to brighten the image. Have a play with some of the other options to see what you can do. Sometimes just using auto adjust is all you need!

You don't need to be a Photoshop wizz to make an attractive listing...
2. Tell it like it is!

As we mentioned earlier, unhappy customers are not something we are looking for. A sure-fire way to a bad review is to describe an item as something it’s not.

A detailed, accurate description is what we’re looking for.
You don’t have to write a novel, but make sure they know they know what’s up. If there’s a scratch on the back, mention it. If there’s a stain from some unidentified green liquid, let 'em know. If the shoes have holes in the bottom and still smell from your last training session then... well, maybe don’t sell those ones actually. But you get the picture. Make sure they know the faults before they receive the item to ensure a smooth transaction.

3. Batching

When it comes to listing a lot of items, batching can be a super effective way of speeding up the process. Gather all your items up and photograph them at the same time. If some need cleaning before, do all of those at the same time. Then list all of them at the same time.

Batching means you can get in the flow of the task at hand instead of constantly switching between. It also helps your stay organised as grouping your items together means none are left out.

If you’re going to use batching and upload all your items on the same day, we recommend listing on Sundays. This is the day we see the most traction for both buyers and sellers, so could increase your chances of a speedy sale!

4. Make it personal

People buying from marketplaces are looking to buy from other people. This makes it vital your account reflects you and shows a bit of personality. You want to stand out whilst also appearing trustworthy. Make sure to complete all verification steps so their confirmation icons appear on your profile. This lets people know you’re a real person, not a bot looking to steal their hard-earned cash.

Choose a clear and eye-catching profile picture. When creating your account try to avoid long complicated usernames and handles. Try “Joey sells stuff” instead of “joey21898374". Which one seems like someone you would rather buy from? A little bit of time and creativity can go a long way here.


Which one seems like someone you would rather buy from?

A little bit of time and creativity can go a long way here...

If you want to create your own brand to sell behind that then that’s absolutely fine. Just make sure you have a flattering logo and not a blank profile!

5. Share it

Once you’ve got your items listed and made your profile presentable, it’s time to tell the world. Share your profile wherever you can. The more people that know, the higher chance of finding your perfect customer. Sure, you will get some organic traffic from your platform of choice. But the best sellers know that a little bit of self-promotion can go a long way.

Try social media; Instagram, Facebook, TikTok. Post about your items or your selling journey and it will defiantly stir some intrigue. You could even go old school with leaflets or posters. Get a design from a website like Canva and have them printed locally or online.

And that’s a wrap!

So, there it is. Our top 5 tips for selling online. If you’re looking for the best place to buy, sell, & swap online - check out the Paperclip marketplace. We are biased, but we think it’s great and so does our community. We’re proud to say it takes less than 60 seconds to list an item, so armed with your new knowledge there should be nothing stopping you from running Amazon out of business.

Happy selling!

Published by: Laurence in Perspective, Trades

August 11, 2021 - No Comments!

Paperclip partner with Sustainable Wales

Some exciting news from Paperclip HQ...

In our last blog post we promised you that we'd be releasing further details about our new sustainability initiative throughout the summer months. Today, we are delighted to be able to announce the first of our charity partnerships. From August onwards, Paperclip will be providing an online selling platform for environmental charity, Sustainable Wales.

Sustainable Wales are based in Porthcawl on the south Wales coast. Established in 1997, the charity have instigated countless community-based environmental projects and activities, as well as offering support, training and facilitating events; providing mentoring and volunteer experiences. The team also work closely with community groups and networks across Wales.

The charity was founded by environmentalist and activist Margaret Minhinnick and writer Robert Minhinnick with the mission "to seek a low carbon and resource efficient future, to promote the protection of biodiversity and enhanced environmental security, and to value our culture, social progress and community well-being."

For the last 15 years, Sustainable Wales has also project-support the high street ethical community cooperative SUSSED Wales, in Porthcawl. The shop specialises in people and planet-friendly products; specifically, Fairtrade, environmentally-friendly, plastic free and local goods. Not only this, but the charity has also developed The Green Room, an independent venue and small cultural centre, scheduling a series of events, performance, talks and debates.

Partnering with Paperclip

To kick off our sustainability initiative, we decided to reach out to some local charities to help them raise awareness and increase revenue from online sales of their donated stock.

After some initial discussions earlier in the summer, we decided to trial an online shop for goods donated to Sustainable Wales. This would give the charity an opportunity to increase their reach, providing them a platform to showcase their products online, not just in their high street unit.

The Sustainable Wales Paperclip store

Within a couple of days of launching on Paperclip, significant interest had been generated within our userbase and the charity was making sales on the platform. The store now boasts a great selection of womenswear, menswear and entertainment items for sale with new items being added every week.

Speaking about the new project Director Margaret Minhinnick said, "We are very grateful to Paperclip for supporting our work. This type of partnership development is also welcome especially on a day when it has been announced that the planet is on ‘red-alert’ because of climate change.”

Paperclip CMO Laurence Denison added, "The Paperclip team are thrilled to be working alongside Sustainable Wales. The charity runs some really important projects in the community, and we are delighted to be helping them generate some extra revenue from our marketplace. We look forward to working together on more exciting initiatives over the coming months."

You can check out their Paperclip store here or get involved with any upcoming Sustainable Wales projects here.

Interested in setting up an online store for your charity? Get in touch at: hello@paperclip.co.


Published by: Laurence in News