All Posts in General musings

July 19, 2018 - No Comments!

Paperclip needs you!

Happy Thursday everybody!

Take the survey here.

Just a quick update from Paperclip HQ...

The Paperclip team have been hard at work this week, adding new features to the UK's most trusted marketplace.

feedback, iphone, marketplace, paperclip

The Paperclip marketplace

The Development team have been busy building the latest version of the mobile app, whilst the Design team have been working on some slick new graphics for our promo campaigns.

The Marketing team have been growing our university platforms and working closely with Student Unions to make sure our users are having the best experience possible. Not only that, but more universities have jumped on board and will have their own marketplaces live in time for Fresher's week 2018 (but you will have to wait until next week to find out who!)

Furthermore, we are delighted to announce that next month Paperclip will be announcing their first signing of the transfer window! The team have been lucky enough to snag a reinforcement to the marketing team - and they might not be the only one...

This week however...

Paperclip needs your help!

We are always striving to make the marketplace better, faster, with more of the stuff you love!

We were hoping you can help by sparing 60 seconds to answer a few questions about Paperclip and what you want to see more of in the future.

Click here to be transported to a brief survey about the marketplace.

Thanks for the feedback - and remember to stay tuned to our blog for more Paperclip news!

 

Published by: Paperclip HQ in General musings, News

July 11, 2018 - No Comments!

Growing the One Central Square community with Paperclip

Teaming up with OCS

It's been yet another busy week at PaperclipHQ! We have been hard at work creating more beautiful, bespoke marketplaces for our corporate and university clients.

Last Tuesday, however, we began our marketing campaign for an existing client: One Central Square.

Back in 2016, the Paperclip team were fortunate enough to snag office space in Cardiff's most prestigious development sites. One Central Square is located in the heart of the Welsh capital and caters for a number of companies both big and small.

What's different to other office spaces in the city, is OCS' commitment to building an active, supportive business community within its four walls. OCS explain "The office is more than just a place to work, it is a community that serves to ensure that the professional services staff that reside there are as content as possible."

Paperclip reached out to OCS last year and have always been keen to help OCS further develop relationships amongst tenants. With so many businesses now looking to boost employee satisfaction and retention by offering staff perks, this was the perfect opportunity to work together.

After a quick catch-up with the OCS management team, we pitched the idea of a local marketplace, just for staff and the tenants of the building.

Before long, the Development team were spinning up another new marketplace.

Building the community

Speaking about the new partnership, our CEO Rich said "I'm delighted to provide the most prestigious office building in Wales with their very own marketplace. We have thoroughly tested it with tenants such as MotoNovo and we are all very excited to go live. It's a testament to the building management that they've worked so closely with us on this, and aligns well with their vision of One Central Square becoming more than just an office, but a thriving community."

one central square, app, ocs, marketplace, Cardiff, corporate, Paperclip

The OCS marketplace

The Marketing and Design teams have been working on a print and social campaign to spread the word about the platform and it hasn't taken long for tenants to start buying, selling and swapping.

Our CMO, Laurence added "This has been a really rewarding project. Not only have we delivered a marketplace to one of the city's most prestigious developments, but we are helping build a business community too! The Development, Marketing and Design teams have really enjoyed working with One Central Square and are looking forward to getting more users and more great items on the platform."

Would your business benefit from a staff marketplace? Get in touch here.

Published by: Paperclip HQ in General musings, News, Perspective

June 13, 2018 - No Comments!

Paperclip: The UK’s leading student marketplace provider

What a start it's been to 2018!

We are only a few months in and not only have Paperclip claimed a Cardiff Life Award, but the team have also been nominated for Best Digital Start Up and Best Mobile App at the WalesOnline Digital Awards as well as being shortlisted for a South Wales Business Award.

In terms of in-house developments, the Paperclip squad have been keeping our cards close to our chest.

However, it's with great pleasure (drumroll please) that we can announce that we have secured contracts with a number of universities across the UK to power their official student marketplaces!

In the beginning...

Way back in 2015, team Paperclip began researching as to whether or not students in the UK needed their own marketplaces to buy and sell textbooks and study materials with their contemporaries. It turned out that out of our sample, a whopping 85% thought their University needed a space to facilitate buying and selling amongst their student community and a huge 79% said that if such a platform existed, they would use it regularly.

The following year, we reached out to the Swansea University School of Management to see if they would be interested in working with us to deliver their very own bespoke student marketplace. Luckily, the University faculty saw as much potential in the project as we did and within a few weeks, the School of Management had their very own marketplace.

Before long, the marketplace had grown into a thriving community of students buying, selling and swapping their old textbooks, clothes and even their old fancy dress outfits!

We recruited a crack team of Student Ambassadors to push the marketplace even further within the student community and now the marketplace is an indispensable part of student life on campus.

The next steps

Building on the success of our project in Swansea. We reached out to the famous University College London's Student's Union in the capital. A few days after our initial meetings, our test site was ready and we were adding the finishing touches to yet another brand new marketplace.

marketplace, buy, sell, swap, universities, student

UCL marketplace

Speaking about the marketplace, Nick Spence, Sales and Events Coordinator at UCL Students' Union said "We are delighted to announce our partnership with Paperclip. The whole team at UCL SU are pleased to provide our students with this brand new marketplace!"

Rich, our CEO, added "It's an honour to be working with the University College London Students' Union and we are delighted to provide students with a unique platform where they can buy, sell and swap with their contemporaries."

Rather than rest on our laurels, the Paperclip marketing team have been working closely with the Student Union to get the word out about the new marketplace and encourage students to get trading.

Speaking about the onboarding process, our CMO Laurence added, "After starting our outreach campaign in the Spring, the Paperclip team have been blown away by the response. Working within print, digital and social media, the marketing team have successfully build awareness about the new marketplace and familiarised hundreds of students with the concept and interface. We've had great feedback so far and we're looking forward to introducing even more students to the platform!"

marketplace, uni

COO Alan and CEO Rich at UCL

The Paperclip team have also worked closely with the students, hiring a team of Student Brand Ambassadors to spread the word around campus and incentivise students to sign up with cash bonuses and heaps of great prizes and competitions.

Going national

News of our success spread quickly and our inbox lit up with more and more universities wanting to trial their very own student marketplaces.

As of September 2018, Paperclip will now be powering the official student marketplace at 50 Universities and Student's Unions across the United Kingdom making us the UK's leading student marketplace provider!

Your new marketplace provider

Does your University need a student marketplace? Find out how to get in touch here

Interested in becoming a Student Ambassador? Check out our vacancies page

Published by: Paperclip HQ in General musings

October 26, 2016 - No Comments!

Milestones and all that

It has been a while since our last post, but that doesn’t mean that we’ve been doing nothing! Learn more about the milestones we have reached of late...

We’re currently amidst another round of funding, which can be exhausting at times. I’ll let you know how this goes in due course, but over the past month we’ve achieved a few milestones that I thought I’d share – there’s so much going on right now that we won’t be celebrating just yet…but progress is progress.

  • Loads of downloads:  we hit one of our major download milestones a couple of weeks back. Over the past 3 months in particular we’ve grown by an average of 30% month on month. Of course this rate of growth came with downsides; we performed a database migration and added an extra server to keep things moving smoothly, but this led to a short term service outage over a weekend earlier in October. It was horrible, but at least we got it fixed and it won’t happen again – and we put in measures to both report and fix these kind of errors within minutes now, so we can all sleep a little easier at night.
  • Doubled user engagement: most start-ups don’t share their user stats but we’re happy to say that our engagement and retention rates have doubled since July! We had a big discussion about about our engagement statistics back in June, and we put in a number of short-medium term changes to help keep people coming back before releasing our version 2.0 in November. We listened to our users and addressed a few pain points, which helped. But also, new features such as Item Alerts, and giveaways such as our recent Nandos £20 gift card competition have been more successful than we expected.
  • Version 2.0: finally being able to run through and test the new UI and UX, along with some key new features has been nice this past week. We sat in a room for a week back in April planning all aspects of this new build with Steve; testing the beta has been like watching our child learn to walk. It is just a shame when ‘our beta baby’ headbutts the fridge so frequently, but we’re sure this is just an early symptom of aggressive growth.

November is going to be a big month for Paperclip!

Rich

Published by: Rich Woolley in General musings, News