It has been a while since our last post, but that doesn’t mean that we’ve been doing nothing! Learn more about the milestones we have reached of late...
We’re currently amidst another round of funding, which can be exhausting at times. I’ll let you know how this goes in due course, but over the past month we’ve achieved a few milestones that I thought I’d share – there’s so much going on right now that we won’t be celebrating just yet…but progress is progress.
- Loads of downloads: we hit one of our major download milestones a couple of weeks back. Over the past 3 months in particular we’ve grown by an average of 30% month on month. Of course this rate of growth came with downsides; we performed a database migration and added an extra server to keep things moving smoothly, but this led to a short term service outage over a weekend earlier in October. It was horrible, but at least we got it fixed and it won’t happen again – and we put in measures to both report and fix these kind of errors within minutes now, so we can all sleep a little easier at night.
- Doubled user engagement: most start-ups don’t share their user stats but we’re happy to say that our engagement and retention rates have doubled since July! We had a big discussion about about our engagement statistics back in June, and we put in a number of short-medium term changes to help keep people coming back before releasing our version 2.0 in November. We listened to our users and addressed a few pain points, which helped. But also, new features such as Item Alerts, and giveaways such as our recent Nandos £20 gift card competition have been more successful than we expected.
- Version 2.0: finally being able to run through and test the new UI and UX, along with some key new features has been nice this past week. We sat in a room for a week back in April planning all aspects of this new build with Steve; testing the beta has been like watching our child learn to walk. It is just a shame when ‘our beta baby’ headbutts the fridge so frequently, but we’re sure this is just an early symptom of aggressive growth.
November is going to be a big month for Paperclip!