What a start it's been to 2018!
We are only a few months in and not only have Paperclip claimed a Cardiff Life Award, but the team have also been nominated for Best Digital Start Up and Best Mobile App at the WalesOnline Digital Awards as well as being shortlisted for a South Wales Business Award.
In terms of in-house developments, the Paperclip squad have been keeping our cards close to our chest.
However, it's with great pleasure (drumroll please) that we can announce that we have secured contracts with a number of universities across the UK to power their official student marketplaces!
In the beginning...
Way back in 2015, team Paperclip began researching as to whether or not students in the UK needed their own marketplaces to buy and sell textbooks and study materials with their contemporaries. It turned out that out of our sample, a whopping 85% thought their University needed a space to facilitate buying and selling amongst their student community and a huge 79% said that if such a platform existed, they would use it regularly.
The following year, we reached out to the Swansea University School of Management to see if they would be interested in working with us to deliver their very own bespoke student marketplace. Luckily, the University faculty saw as much potential in the project as we did and within a few weeks, the School of Management had their very own marketplace.
Before long, the marketplace had grown into a thriving community of students buying, selling and swapping their old textbooks, clothes and even their old fancy dress outfits!
We recruited a crack team of Student Ambassadors to push the marketplace even further within the student community and now the marketplace is an indispensable part of student life on campus.
The next steps
Building on the success of our project in Swansea. We reached out to the famous University College London's Student's Union in the capital. A few days after our initial meetings, our test site was ready and we were adding the finishing touches to yet another brand new marketplace.
Speaking about the marketplace, Nick Spence, Sales and Events Coordinator at UCL Students' Union said "We are delighted to announce our partnership with Paperclip. The whole team at UCL SU are pleased to provide our students with this brand new marketplace!"
Rich, our CEO, added "It's an honour to be working with the University College London Students' Union and we are delighted to provide students with a unique platform where they can buy, sell and swap with their contemporaries."
Rather than rest on our laurels, the Paperclip marketing team have been working closely with the Student Union to get the word out about the new marketplace and encourage students to get trading.
Speaking about the onboarding process, our CMO Laurence added, "After starting our outreach campaign in the Spring, the Paperclip team have been blown away by the response. Working within print, digital and social media, the marketing team have successfully build awareness about the new marketplace and familiarised hundreds of students with the concept and interface. We've had great feedback so far and we're looking forward to introducing even more students to the platform!"
The Paperclip team have also worked closely with the students, hiring a team of Student Brand Ambassadors to spread the word around campus and incentivise students to sign up with cash bonuses and heaps of great prizes and competitions.
News of our success spread quickly and our inbox lit up with more and more universities wanting to trial their very own student marketplaces.
As of September 2018, Paperclip will now be powering the official student marketplace at 50 Universities and Student's Unions across the United Kingdom making us the UK's leading student marketplace provider!
Your new marketplace provider
Does your University need a student marketplace? Find out how to get in touch here
Interested in becoming a Student Ambassador? Check out our vacancies page
Published by: Laurence in General musings